Le Creuset is well known for its premium cast iron cookware, so when the business decided to introduce a ceramic range of oven-to-tableware it was essential to promote the product effectively and emphasise the brand’s credentials.
The range focuses on style, versatility and function. Keeping packaging to a minimum in order to show off the product, we used labelling and metallic silver to convey sophistication and modernity. Supporting PoS, trade presenters and product literature were also created to sell the concept to retailers.
A fully integrated solution that ensured brand consistency across all applications, a strong in-store presence and distinct customer appeal.