willow brook primary school
The build of a new and modern extension to this primary school’s Victorian premises was the perfect opportunity to review how the school promoted itself. The headteacher’s refusal to conform to the usual expectations and perceptions of an inner-London school gave Radius carte blanche to give the school a new identity.
Radius developed an identity that was fun, dynamic, inspiring and vibrant – everything a primary school should aspire to be. Our remit covered the writing, design and production of the prospectus, design and build of the website, photography, uniforms, signage, stationery and newsletters. We were even able to take the branding into the school environment itself, brightening up sterile corridors and enlivening the new reception and library space.
The branding and its consistent application across all levels of communication successfully conveyed the school’s commitment to helping every child achieve its potential. Importantly, it engendered a new sense of pride in staff, pupils and parents.