Vermeer investment management

The challenge
To create a brand identity for a newly formed investment management company and convey the core values of substance, conservatism and longevity.
OUR APPROACH
The company directors brought with them impressive track records in the finance sector, but wanted their business to offer a more personal and boutique service for investors. Aimed at individuals who have modest sums to invest and are relatively risk averse, our thinking around the concepts of nest eggs and golden eggs gave the core idea on which a logo could be developed. The company name itself provided a logical direction for the colour palette, taking inspiration from the artist’s works.
The result
A confident identity that will enable Vermeer Investment Management to gain the trust of investors and grow organically into the bigger company the directors envisage for the future.

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