Micro-site

reed exhibitions

The challenge
Reed Exhibitions is the world’s leading exhibition organiser, running over 500 events out of 39 offices worldwide. Reflecting that status is, therefore, key to all of Reed’s communication materials.
OUR APPROACH
Radius has a long-standing relationship with Reed and ensures brand consistency across all internal communications worldwide. Projects include the creation and management of an extranet site that delivers the brand assets and an image library. Other initiatives include the transition of ‘Reporter’, Reed’s in-house magazine, to an interactive e-zine which is more economic to produce and makes global distribution effortless. We also created a careers micro site for the main corporate website to convey the importance Reed places on recruitment.
The result
A more dynamic look to all communications and effective engagement through the use of digital technology which has created major cost savings globally.

Website

Internal awards

Sub-brand logos

Brand guidelines extranet

Posters and mouse mats

Printed communications

Global recruitment website

Internal branding and communications/intranet

Events calendar

Industry-specific exhibition panels

Industry-specific posters

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