oxford city free school

The challenge
In 2015 two senior leaders at the West London Free School proposed to open the first free school in Oxford. Whilst the city’s university education is outstanding and world-famous, the proposers recognised that standards at secondary school level within the state sector were not the same and there was a need to provide parents with more choice. Knowing of Radius’ work with WLFS, they asked us to help develop branding and marketing materials to support their bid to open in 2017.
OUR APPROACH
The school would provide a rigorous education, with an emphasis on languages and academic subjects – its motto was ‘sciential potentia eat’, knowledge is power. In response to this we developed a logo that features a highly stylised book to symbolise knowledge and we demonstrated the concept across likely applications – from uniform to signage. For the team’s immediate needs we produced a range of marketing materials, including pop-up banners and leaflets, for use at a series of information evenings for parents held at various locations around Oxford.
The result
Whilst there was plenty of local support for the proposal, the Department of Education did not approve the opening of Oxford City Free School.

Guidelines

Consultation leaflet

Stationery

Pop-up banner

Exterior signage

Uniform

School badge

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