moto

The challenge
To encourage visitors to spend more than just a penny. With an estimated 120 million visitors to Moto sites every year, research showed that 92% only stopped to use the toilet facilities. Despite having established better provision of services, sales performance had not improved.
OUR APPROACH
We explored ways in which Moto could maximise opportunities within the marketplace, change the perceptions of existing customers and attract new customers. Following a comprehensive visual audit, a recommendation was made to create a friendly personality, developing an ownable visual style that would become instantly recognisable and so strengthen and support the brand and its values.
The result
Our communications strategy established a warm and inviting atmosphere that effectively conveyed the brand’s services, encouraging take up of its restaurant and retail offer, along with its unique initiatives for bikers, children and pets.

Welcome signage

Car park banners and posters

PoS

Welcome wall

Front approach

Services unit and PoS

Corridor wall

Services graphic

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