LUXAC

The challenge
To help bring a new luxury brand to market.
OUR APPROACH
Having come up with a bag design that combines the practicality and functionality of a rucksack with the aesthetics of a handbag, our client needed a brand identity that would reflect the product’s quality and elegance. We took the concept of wearing something on one’s back and used a turtle as a symbol. The logo was carefully considered so that it would work online, in print and, importantly, as a badge on the bag itself. In line with our client’s desire to work with British manufacturers, we sourced a silversmithing company to produce enamelled badges. Luxac is only available online, so the website had to work hard. We commissioned a photography shoot to capture the quality, detail and quirkiness of the bags and ensured that the images have maximum exposure on the website.
The result
As a fledgling business without a large marketing budget, Luxac still managed to attract the attention of fashion editors and high-end publications. Awareness of the brand is growing, as are the sales figures, and Radius continues to work with the client on an ongoing basis.

Website animation

USP brand images

Posters

Promotional postcards

Mirror  design

Finished leather mirror

Advertising

Website/online shop

Image library

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