GSK SENsodyne NPD

The challenge
Finding ways of building on a brand’s success to gain greater market share is an ongoing objective for any FMCG company. GSK was keen to explore Sensodyne’s brand stretch and briefed Radius to develop concepts for review and evaluation by a series of focus groups.
OUR APPROACH
Building on the brand’s key proposition of liberation from sensitive teeth and gums, Radius explored the various directions in which we could take the brand, with particular emphasis on oral hygiene that would combat the effects of time. Our remit covered product proposition, name generation, branding, pack structure and surface graphics for each concept.
The result
A comprehensive presentation, supported by mood boards, for discussion with focus groups.

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